80 ushered in the peak of the birth of a baby, wedding gift business is booming, many of the 80 aimed at the wealth of special, have to find innovative business to get rich. A 80 girl found a rich opportunity of personalized.
1985 born Xu Yan who has a lot of young people after 80 characteristics: personality, innovation, trends. In 2006, Xu Yan went to Qingdao to attend a friend’s wedding, put on the table for each dish Xitang to her surprise. Candy is placed in a small box of exquisite and full of personality, everyone has a. It is the first time to see Xu Yan personalized love, she is not willing to eat, but will take home a box to put decorations.
, often in a friend’s wedding, she will be remembered in Qingdao see personalized. Around in Beijing, Shanghai and other places have seen the Xitang friends also expressed their love, but I do not know where to buy. At that time, Xu Yan had the idea of personalized business.
2007, Xu Yan decided to open a personalized business company. The idea was immediately answered by two students. After everything is ready, a few people put all sorts of things together twenty thousand yuan set up xiaoxifu Home Furnishing Living Museum of art. The so-called personalized mainly refers to the packaging, a plain package price from 0.8 yuan to several yuan, candy inside customers are free to choose the brand and quantity, the price is so different.
in order to attract more customers, Xu Yan decided to also sell the packaging. In this way, more than a month later, not even a consulting phone, let alone orders. "We often run a whole day also can’t pull a customer, at that time, the feeling is very complex, for such a good thing not recognized is not understand, especially sad."
Development: customer recognized
from the strange
2007 at the end of the year, married a classmate, Xu Yan will be more than and 600 boxes of candy as a wedding gift for students personality. "At that time, I would like to start from the people around the impact, did not expect to cause no small stir." The entire wedding, everyone of these wedding emcee and some special loud shouts of applause, and left Xu Yan on the phone. All this gave Xu Yan great confidence. 2008 Valentine’s day, they recommend coffee shop to buy personalized candy as a gift to diners. The price is very low, and the candy is very popular.